{"id":4321,"date":"2024-02-09T10:08:35","date_gmt":"2024-02-09T09:08:35","guid":{"rendered":"https:\/\/www.elicit-plant.com\/?p=4321"},"modified":"2024-02-20T11:53:16","modified_gmt":"2024-02-20T10:53:16","slug":"faire-adopter-linnovation-en-agriculture-un-defi-releve-par-la-preuve-terrain","status":"publish","type":"post","link":"https:\/\/www.elicit-plant.com\/fr\/blog\/transition-agroecologique\/faire-adopter-linnovation-en-agriculture-un-defi-releve-par-la-preuve-terrain\/","title":{"rendered":"Faire adopter l\u2019innovation en agriculture, un d\u00e9fi relev\u00e9 par la preuve terrain"},"content":{"rendered":"<section class=\"cbo-picture picture--contained\">\n\t<div class=\"picture-inner cbo-container container--small\">\n\t\t<div class=\"picture-element cbo-picture-cover\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2024\/02\/Faire-adopter-linnovation-en-agriculture-un-defi-releve-par-la-preuve-terrain-1024x683.jpg\" srcset=\"https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2024\/02\/Faire-adopter-linnovation-en-agriculture-un-defi-releve-par-la-preuve-terrain-320x213.jpg 320w, https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2024\/02\/Faire-adopter-linnovation-en-agriculture-un-defi-releve-par-la-preuve-terrain-768x512.jpg 840w, https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2024\/02\/Faire-adopter-linnovation-en-agriculture-un-defi-releve-par-la-preuve-terrain-1024x683.jpg 1024w, https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2024\/02\/Faire-adopter-linnovation-en-agriculture-un-defi-releve-par-la-preuve-terrain-1400x933.jpg 1400w\" class=\"\" alt=\"Faire adopter l&rsquo;innovation en agriculture, un d&eacute;fi relev&eacute; par la preuve terrain\" width=\"1024\" height=\"683\" sizes=\"auto, 100vw\" loading=\"lazy\" \/>\t\t<\/div>\n\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"cbo-text cbo-margin-container\">\n    <div class=\"\n        text-inner\n                cbo-container\n        container--small        \"\n    >\n        <div class=\"text-content cbo-cms cms--large\">\n            <p>De tout temps, l\u2019agriculture a su s\u2019approprier des inventions nouvelles. Depuis la charrue jusqu\u2019au big data, son histoire est jalonn\u00e9e d\u2019innovations. Malgr\u00e9 cela, leur adoption rel\u00e8ve souvent d\u2019un long processus.<\/p>\n<blockquote>\n<p><em>\u00ab L\u2019innovation int\u00e9resse, mais le monde agricole reste prudent face au changement\u00a0\u00bb, <\/em>confirme Margaux Vilaseca, responsable march\u00e9 et achats nutrition foliaire et biostimulants pour la plateforme AXSO<em>. \u00ab\u00a0Beaucoup d\u2019exploitants ne sont pr\u00eats \u00e0 investir qu\u2019une fois compl\u00e8tement convaincus. Il faut pouvoir d\u00e9montrer l\u2019efficacit\u00e9 avant de faire adopter l\u2019innovation \u00e0 plus grande \u00e9chelle. \u00bb<\/em><\/p>\n<\/blockquote>\n\n            <div style=\"clear: both;\"><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"cbo-quote\">\n    <div class=\"quote-inner cbo-container container--small\">\n\n        <div class=\"quote-infos\">\n            <i class=\"icon icon-quote\"><\/i>\n\n                             Philippe Lecuyer, charg\u00e9 de d\u00e9veloppement Caliance pour la coop\u00e9rative bretonne Eureden                    <\/div>\n       \n        <div class=\"quote-content cbo-title-3\">\n\t\t\t\u00ab Nos adh\u00e9rents attendent des solutions qui fonctionnent dans la dur\u00e9e et un retour sur investissement garanti \u00bb\t\t<\/div>\n    <\/div>\n<\/section>\n\n<section class=\"cbo-text cbo-margin-container\">\n    <div class=\"\n        text-inner\n                cbo-container\n        container--small        \"\n    >\n        <div class=\"text-content cbo-cms cms--large\">\n            <blockquote>\n<p><em>\u00ab\u00a0Les agriculteurs veulent avant tout s\u00e9curiser leur revenu\u00a0\u00bb<\/em>, ajoute Philippe Lecuyer, charg\u00e9 de d\u00e9veloppement Caliance pour la coop\u00e9rative bretonne Eureden. <em>\u00ab\u00a0Ils ne peuvent pas investir dans une nouveaut\u00e9 qui marche une ann\u00e9e mais pas les suivantes. Nos adh\u00e9rents attendent des solutions qui fonctionnent dans la dur\u00e9e et un retour sur investissement garanti. \u00ab\u00a0<\/em><\/p>\n<\/blockquote>\n<h2>Le monde coop\u00e9ratif \u00e0 pied d\u2019\u0153uvre pour accompagner l\u2019innovation<\/h2>\n<p>Acteur incontournable du paysage agricole, le monde coop\u00e9ratif participe activement \u00e0 l\u2019adoption de l\u2019innovation. Trois coop\u00e9ratives, Terres Comtoises, Dijon c\u00e9r\u00e9ales et Bourgogne du Sud se sont unies au sein d\u2019Alliance BFC, avec, entre autres, la volont\u00e9 de \u00ab trouver des solutions d\u2019adaptation face aux \u00e9volutions du climat, telles que la gestion de la ressource en eau \u00bb, t\u00e9moigne Christophe Richardot, son directeur.<\/p>\n<blockquote>\n<p><em>\u00ab\u00a0Chez Alliance BFC, nous nous sommes dot\u00e9s d\u2019un p\u00f4le R&amp;D r\u00e9unissant une \u00e9quipe d\u2019une trentaine de collaborateurs experts en data, en lien avec l\u2019Institut national de recherche pour l\u2019agriculture, l\u2019alimentation et l\u2019environnement. Pour porter l\u2019innovation sur le terrain, nous formons \u00e9galement nos technico-commerciaux. Quant \u00e0 nos adh\u00e9rents, ils sont sensibilis\u00e9s lors de visites ou de journ\u00e9es techniques, mais aussi en salle via un volet formation.\u00a0\u00bb<\/em><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n\n            <div style=\"clear: both;\"><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"cbo-quote\">\n    <div class=\"quote-inner cbo-container container--small\">\n\n        <div class=\"quote-infos\">\n            <i class=\"icon icon-quote\"><\/i>\n\n                            Fr\u00e9d\u00e9ric Imbert, directeur R&#038;D pour l&rsquo;Alliance BFC                    <\/div>\n       \n        <div class=\"quote-content cbo-title-3\">\n\t\t\t\u00ab\u00a0Ces essais nous permettent de juger de l\u2019efficacit\u00e9 des diff\u00e9rentes technologies que nous proposent les fournisseurs, dont Elicit Plant fait partie\u00a0\u00bb\t\t<\/div>\n    <\/div>\n<\/section>\n\n<section class=\"cbo-text cbo-margin-container\">\n    <div class=\"\n        text-inner\n                cbo-container\n        container--small        \"\n    >\n        <div class=\"text-content cbo-cms cms--large\">\n            <p>La coop\u00e9rative m\u00e8ne aussi des tests sur le terrain. Fr\u00e9d\u00e9ric Imbert, son directeur R&amp;D supervise ainsi plus de 200 essais par an en micro-parcelles, ainsi qu\u2019en parcelles grandes bandes agriculteurs.<\/p>\n<blockquote>\n<p><em>\u00ab Cela nous permet de juger de l\u2019efficacit\u00e9 des diff\u00e9rentes technologies que nous proposent les fournisseurs, dont Elicit Plant fait partie, d\u00e9taille-t-il. Quand les r\u00e9sultats s&rsquo;av\u00e8rent concluants, nous diffusons la technologie sur le terrain \u00e0 travers nos \u00e9quipes techniques. \u00bb<\/em><\/p>\n<\/blockquote>\n<p>Pour convaincre de l\u2019efficacit\u00e9 des phytost\u00e9rols destin\u00e9s \u00e0 prot\u00e9ger les cultures du stress hydrique, Elicit Plant mise donc avant tout sur une strat\u00e9gie d\u2019essais \u00e0 grande \u00e9chelle. Objectif, d\u00e9montrer, lors d\u2019exp\u00e9rimentations grandeur nature, la qualit\u00e9 des r\u00e9sultats obtenus.<\/p>\n<h2>L\u2019efficacit\u00e9 des phytost\u00e9rols prouv\u00e9e sur trois continents<\/h2>\n<p>Plus de 500 essais sur le terrain ont ainsi \u00e9t\u00e9 men\u00e9s depuis 2019, sur diff\u00e9rentes cultures et dans plusieurs pays d\u2019Europe, d\u2019Am\u00e9rique du Nord et du Sud. \u00c0 travers diff\u00e9rents partenariats, Elicit Plant permet aux services R&amp;D des coop\u00e9ratives et instituts techniques de tester ses produits.<\/p>\n<p>Chiffres \u00e0 l\u2019appui, les r\u00e9sultats sont l\u00e0 : <a href=\"https:\/\/www.elicit-plant.com\/fr\/produits\/best-a-mais\/\">Best-a, son produit phare contre le stress hydrique du ma\u00efs<\/a>, permet une \u00e9conomie d\u2019eau allant jusqu\u2019\u00e0 20 %. Son mode d\u2019action in\u00e9dit s\u00e9curise les rendements : sur ma\u00efs, les gains moyens sont ainsi de + 5,9 q\/ha. En conditions optimales, , ils atteignent jusqu\u2019\u00e0 2 tonnes par hectare ! Deux autres solutions, <a href=\"https:\/\/www.elicit-plant.com\/fr\/produits\/elisun-a-tournesol\/\">Eligrain-a contre le stress hydrique de l&rsquo;orge de printemps<\/a> et <a href=\"https:\/\/www.elicit-plant.com\/fr\/produits\/elisun-a-tournesol\/\">EliSun-a contre le stress hydrique du tournesol<\/a>, sont depuis peu disponibles. Leur efficacit\u00e9 est tout aussi concluante.<\/p>\n<p>Le processus qui conduit \u00e0 faire adopter l\u2019innovation est parfois long, mais l\u2019ensemble des acteurs du monde agricole l\u2019a aujourd&rsquo;hui int\u00e9gr\u00e9. Pour Elicit Plant, le d\u00e9fi est en passe d\u2019\u00eatre relev\u00e9. Les homologations se multiplient et de plus en plus d\u2019agriculteurs int\u00e8grent les phytost\u00e9rols \u00e0 leurs itin\u00e9raires de cultures. Faciles \u00e0 utiliser, naturel, efficaces, leur utilisation garantit l\u2019am\u00e9lioration des rendements et r\u00e9pond aux besoins des agriculteurs. Leur g\u00e9n\u00e9ralisation ne semble plus qu\u2019une question de temps.<\/p>\n\n            <div style=\"clear: both;\"><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"cbo-video video--normal video--titlebefore cbo-margin-container\">\n\t<div class=\"video-inner cbo-container container--small\">\n\n\t\t\t\t<h2 class=\"video-title\">\n\t\t\tEn savoir plus\t\t<\/h2>\n\t\t\n\t\t<div class=\"video-player\" data-player-ancestor>\n\n\t\t\t<div class=\"player-inner\">\n\t\t\t\t<div class=\"cbo-youtube\">\n\t<div class=\"youtube-inner\">\n\n\t\t\t\t<div\n\t\t\tclass=\"youtube-player\"\n\t\t\tdata-id=\"0m9SDNGyCtM\"\n\t\t\tid=\"yt_1tpXhufRYZ\"\n\t\t><\/div>\n\t\t\n\t\t<div class=\"youtube-cover cbo-picture-cover\">\n\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2024\/02\/Adoption-de-linnovation-en-agriculture-video-1024x570.jpg\"  sizes=\"100vw\" class=\"\" alt=\"\"  loading=\"lazy\" \/>\n\t\t\t<button type=\"button\" class=\"cover-button cbo-youtube-button\">\n\t\t\t\t<i class=\"icon icon-play\"><\/i>\n\t\t\t\t<div class=\"button-spinner cbo-spinner\">\n\t\t\t\t\t<div><\/div>\n\t\t\t\t\t<div><\/div>\n\t\t\t\t\t<div><\/div>\n\t\t\t\t\t<div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/button>\n\t\t<\/div>\n\n\t<\/div>\n\n\t<\/div>\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"cbo-productpush\">\n\t<div class=\"productpush-inner cbo-container container--padding\">\n\n\t\t\t\t<h2 class=\"productpush-title\">\n\t\t\tD\u00e9couvrez nos solutions contre le stress hydrique\t\t<\/h2>\n\t\t\n\t\t<div class=\"productpush-list\">\n\t\t\t\t\t\t<div class=\"list-el\">\n\t\t\t\t<a href=\"https:\/\/www.elicit-plant.com\/fr\/produits\/best-a-mais\/\" class=\"cbo-product product--orange\">\n\t<span class=\"product-picture\">\n\t\t<span class=\"picture-background cbo-picture-cover\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2023\/07\/img-produit-background-pattern_mais@2x-317x320.png\" srcset=\"https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2023\/07\/img-produit-background-pattern_mais@2x.png 768w, https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2023\/07\/img-produit-background-pattern_mais@2x.png 1024w\" class=\"\" alt=\"Fond orange ma\u00efs\" width=\"317\" height=\"320\" sizes=\"auto, 100vw\" loading=\"lazy\" \/>\t\t<\/span>\n\t\t<span class=\"picture-thumbnail cbo-picture-contain\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2023\/07\/Best-a-bayer-biais-570x768.png\"  sizes=\"100vw\" class=\"\" alt=\"Best-a Bayer Ma\u00efs\"  loading=\"lazy\" \/>\t\t<\/span>\n\t<\/span>\n\t<h3 class=\"product-title cbo-title-4\">\n\t\tBest-a : Ma\u00efs\t<\/h3>\n<\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"list-el\">\n\t\t\t\t<a href=\"https:\/\/www.elicit-plant.com\/fr\/produits\/eligrain-a-cereales\/\" class=\"cbo-product product--yellow\">\n\t<span class=\"product-picture\">\n\t\t<span class=\"picture-background cbo-picture-cover\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2023\/07\/img-produit-background-pattern_ble@2x-315x320.png\" srcset=\"https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2023\/07\/img-produit-background-pattern_ble@2x.png 768w, https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2023\/07\/img-produit-background-pattern_ble@2x.png 1024w\" class=\"\" alt=\"Fond jaune C\u00e9r\u00e9ales\" width=\"315\" height=\"320\" sizes=\"auto, 100vw\" loading=\"lazy\" \/>\t\t<\/span>\n\t\t<span class=\"picture-thumbnail cbo-picture-contain\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2023\/07\/EliGrain-biais-2.png\"  sizes=\"100vw\" class=\"\" alt=\"EliGrain-a C\u00e9r\u00e9ales\"  loading=\"lazy\" \/>\t\t<\/span>\n\t<\/span>\n\t<h3 class=\"product-title cbo-title-4\">\n\t\tEliGrain-a : Orge\t<\/h3>\n<\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"list-el\">\n\t\t\t\t<a href=\"https:\/\/www.elicit-plant.com\/fr\/produits\/elisun-a-tournesol\/\" class=\"cbo-product product--brown\">\n\t<span class=\"product-picture\">\n\t\t<span class=\"picture-background cbo-picture-cover\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2023\/07\/img-produit-background-pattern_tournesol@2x-316x320.png\" srcset=\"https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2023\/07\/img-produit-background-pattern_tournesol@2x.png 768w, https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2023\/07\/img-produit-background-pattern_tournesol@2x.png 1024w\" class=\"\" alt=\"Fond marron Tournesol\" width=\"316\" height=\"320\" sizes=\"auto, 100vw\" loading=\"lazy\" \/>\t\t<\/span>\n\t\t<span class=\"picture-thumbnail cbo-picture-contain\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.elicit-plant.com\/app\/uploads\/sites\/1\/2023\/07\/EliSun-biais-570x768.png\"  sizes=\"100vw\" class=\"\" alt=\"EliSun-a Tournesol\"  loading=\"lazy\" \/>\t\t<\/span>\n\t<\/span>\n\t<h3 class=\"product-title cbo-title-4\">\n\t\tEliSun-a : Tournesol\t<\/h3>\n<\/a>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Comment convaincre lorsqu\u2019on est une solution de nouvelle g\u00e9n\u00e9ration, \u00e0 l\u2019action compl\u00e8tement in\u00e9dite ? par la preuve terrain, la r\u00e9ponse aux probl\u00e9matiques du moment et une sensibilisation aux enjeux du futur. <\/p>\n","protected":false},"author":6,"featured_media":4322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"class_list":["post-4321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transition-agroecologique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Faire adopter l\u2019innovation en agriculture, un d\u00e9fi relev\u00e9 par la preuve terrain - Elicit Plant France<\/title>\n<meta name=\"description\" content=\"Comment convaincre lorsqu\u2019on est une solution de nouvelle g\u00e9n\u00e9ration, \u00e0 l\u2019action compl\u00e8tement in\u00e9dite ? par la preuve terrain, la r\u00e9ponse aux probl\u00e9matiques du moment et une sensibilisation aux enjeux du futur.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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