{"id":5455,"date":"2024-09-30T11:41:07","date_gmt":"2024-09-30T09:41:07","guid":{"rendered":"https:\/\/www.elicit-plant.com\/fr\/?p=5455"},"modified":"2024-10-02T10:49:12","modified_gmt":"2024-10-02T08:49:12","slug":"bayer-sallie-a-elicit-plant-pour-proposer-une-offre-complete-en-mais","status":"publish","type":"post","link":"https:\/\/www.elicit-plant.com\/fr\/blog\/transition-agroecologique\/bayer-sallie-a-elicit-plant-pour-proposer-une-offre-complete-en-mais\/","title":{"rendered":"Bayer s\u2019allie \u00e0 Elicit Plant pour proposer une offre compl\u00e8te en ma\u00efs"},"content":{"rendered":"
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\n\t\t\t\"Bayer\t\t<\/div>\n\n\t\t\t<\/div>\n<\/section>\n\n
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Le 22 juillet 2024, Bayer France et Elicit Plant ont annonc\u00e9 un accord de partenariat<\/a> pour la distribution de Best-a et EliZea, deux biostimulants d\u00e9di\u00e9s au ma\u00efs qui aident les plantes \u00e0 mieux combattre le stress hydrique.<\/p>\n\n

<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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\n <\/i>\n\n Laure Pitrois, cheffe march\u00e9 ma\u00efs chez Bayer. <\/div>\n \n
\n\t\t\t\u00ab L\u2019enjeu est de proposer une offre compl\u00e8te aux ma\u00efsiculteurs, combinant semences, produits de protection des plantes, outils d\u2019aide \u00e0 la d\u00e9cision et d\u00e9sormais, biosolutions. […] Face au changement climatique, les agriculteurs sont de plus en plus souvent confront\u00e9s \u00e0 des p\u00e9riodes de s\u00e9cheresse intense. Si le printemps 2024 a, \u00e0 l\u2019inverse, \u00e9t\u00e9 plut\u00f4t bien arros\u00e9, il est capital de pr\u00e9parer les ann\u00e9es \u00e0 venir et de proposer des outils pour y faire face.\u00a0\u00bb\t\t<\/div>\n <\/div>\n<\/section>\n\n
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L\u2019action de ces deux biostimulants est pr\u00e9ventive. Compos\u00e9s de phytost\u00e9rols, ils d\u00e9clenchent des m\u00e9canismes de d\u00e9fense physiologique qui aident les plantes \u00e0 faire face au manque d\u2019eau<\/a>\u00a0: la croissance racinaire est stimul\u00e9e pour une meilleure exploration du sol, l\u2019ouverture des stomates est r\u00e9gul\u00e9e et donc, l\u2019\u00e9vapotranspiration foliaire limit\u00e9e. Tout le m\u00e9tabolisme de la plante est alors actionn\u00e9 en mode \u00ab\u00a0d\u00e9fense\u00a0\u00bb pour une meilleure gestion de la ressource en eau.<\/p>\n

Acc\u00e9l\u00e9rer le d\u00e9ploiement des biosolutions<\/h2>\n

En int\u00e9grant ces deux biostimulants dans son offre ma\u00efs, Bayer esp\u00e8re aussi acc\u00e9l\u00e9rer leur d\u00e9ploiement dans toutes les zones de production.<\/p>\n

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\u00ab\u00a0La commercialisation des deux produits par nos \u00e9quipes d\u00e9butera le 1er<\/sup> octobre, <\/em>poursuit-elle. Mais, en amont, nous avons, depuis des mois, travaill\u00e9 avec Elicit Plant pour multiplier les essais et, ainsi, affiner nos pr\u00e9conisations. Le positionnement optimal de ces produits se situe autour du stade 6-10 feuilles, \u00e0 la dose de 1 l\/ha. L\u2019association avec d\u2019autres sp\u00e9cialit\u00e9s, notamment herbicides, a \u00e9t\u00e9 test\u00e9e et valid\u00e9e. L\u2019enjeu est bien \u00e9videmment de proposer aux agriculteurs un itin\u00e9raire technique complet adapt\u00e9 \u00e0 toutes les vari\u00e9t\u00e9s de ma\u00efs. On peut \u00e9galement proposer un itin\u00e9raire technique sp\u00e9cifique avec, par exemple, une vari\u00e9t\u00e9 de ma\u00efs grain DK\u2019optimeau, plus r\u00e9siliente face aux stress, suivie de l\u2019application du Best-a. \u00bb<\/em><\/p>\n<\/blockquote>\n

Le recours \u00e0 des outils digitaux comme la plateforme num\u00e9rique FieldView<\/a> s\u2019av\u00e8re un r\u00e9el plus dans la gestion optimis\u00e9e de la ressource hydrique. Elle permet de r\u00e9unir et d\u2019analyser toutes les donn\u00e9es agronomiques d\u2019une parcelle, sa biomasse, estimation des besoins en eau de la culture… pour en optimiser son rendement.<\/p>\n\n

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\n <\/i>\n\n Laure Pitrois, cheffe march\u00e9 ma\u00efs chez Bayer. <\/div>\n \n
\n\t\t\t\u00ab\u00a0En combinant toutes ces solutions, nous visons \u00e0 construire des itin\u00e9raires techniques adapt\u00e9s, pour offrir davantage de s\u00e9curit\u00e9 aux producteurs de ma\u00efs par rapport \u00e0 la probl\u00e9matique de l\u2019eau \u00bb, r\u00e9sume-t-elle.\t\t<\/div>\n <\/div>\n<\/section>\n\n
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Des solutions aux performances \u00e9prouv\u00e9es<\/h2>\n

Pour Elicit Plant, ce partenariat est une opportunit\u00e9 pour renforcer son leadership en termes de part de march\u00e9 sur les biosolutions pour les grandes cultures.<\/p>\n

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\u00ab\u00a0Travailler avec un leader du secteur va nous permettre d’acc\u00e9l\u00e9rer l’adoption de nos solutions aux performances \u00e9prouv\u00e9es\u00a0: des solutions qui pr\u00e9servent \u00e0 la fois les rendements agricoles tout en r\u00e9duisant la consommation d’eau des plantes de 20 % \u00bb<\/em>, pr\u00e9cise Jean-Fran\u00e7ois D\u00e9chant, CEO d\u2019Elicit Plant.<\/p>\n<\/blockquote>\n

\u00c0 noter que, pour l\u2019agriculteur, l\u2019acc\u00e8s \u00e0 ces produits continuera de se faire via la distribution agricole.<\/p>\n\n

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Int\u00e9ress\u00e9 par le Best-a ?<\/strong><\/h2>\n

\n\"Best-a-EliZea-Bayer-1\"
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\n\t\t\t\tEn savoir plus sur ce partenariat\t\t\t<\/h2>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\"Interview\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t

\n\t\t\t\t\t\tInterview avec Antoine Wattel, Directeur Commercial d\u2019Elicit Plant, qui s\u2019exprime sur ce que le partenariat avec Bayer apporte \u00e0 la distribution\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t
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\n\t\t\t\t\t\t\"Poign\u00e9e\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t

\n\t\t\t\t\t\tUn partenariat strat\u00e9gique pour l\u2019agriculture durable : Bayer et Elicit Plant unissent leurs forces en France pour la culture du Ma\u00efs\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

\u00c0 compter du 1er octobre 2024, Bayer devient le distributeur exclusif en France de Best-a et EliZea, deux biostimulants d\u2019Elicit Plant d\u00e9di\u00e9s au ma\u00efs. Laure Pitrois, cheffe march\u00e9 ma\u00efs chez Bayer nous explique l\u2019enjeu de ce partenariat.<\/p>\n","protected":false},"author":6,"featured_media":5503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"class_list":["post-5455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transition-agroecologique"],"acf":[],"yoast_head":"\nBayer s\u2019allie \u00e0 Elicit Plant pour proposer une offre compl\u00e8te en ma\u00efs - Elicit Plant France<\/title>\n<meta name=\"description\" content=\"Laure Pitrois, cheffe march\u00e9 ma\u00efs chez Bayer nous explique l\u2019enjeu de ce partenariat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elicit-plant.com\/fr\/blog\/transition-agroecologique\/bayer-sallie-a-elicit-plant-pour-proposer-une-offre-complete-en-mais\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bayer s\u2019allie \u00e0 Elicit Plant pour proposer une offre compl\u00e8te en ma\u00efs - 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